01 Dec Website Redesign Tips
In many cases, business owners have stuck with their same tired websites for lots of reasons. Some owners think the task will be intimidating, laborious, and expensive. However, if done correctly, it doesn’t have to be any of those things. As a matter of fact, recently here at COMNEXIA we just went through this process and found some extra benefits we were not even expecting. In fact, the benefits were so overwhelming they may impress you to let COMNEXIA overhaul your site too!
Almost immediately we noticed an increase in traffic to our website. It seems that we had been given more trust from the major search engines. After doing a bit of research, we found that Google and Bing’s algorithms have been updated to focus more on the site content. They are focusing on how often the site content changes, new content is added, and even how often people share articles on the page. For this reason, new website designs should include a topnotch blog section. If done properly you will see better search rankings right away.
Additionally, we have received lots of positive feedback from customers. Just like fashion trends, a website design can date your business in both positive and negative ways. We feel it instills trust in our brand. Soon we started hearing comments like, “your site is very trendy and current. It truly better and more accurately represents your business today.”
Today more than ever our audience depends on mobile devices. With mobile web use even greater than that of the personal computer, it’s more important than ever to have a mobile ready website for your business. Mobile friendly websites automatically resized to fit screens of any size, no matter what device it’s being viewed on desktop, laptop, smartphone, or even tablet. For this reason, make sure your new website takes advantage of the mobile workforce.
Like with any redesign proper time and planning should be given to the process. It’s a good idea to consider each of the steps below.
- Perform a complete review of your existing website
- Check out your competition for improvement ideas
- Decide who your page should target
- Consider new or remove dated functionality
- Choose a design platform that keeps search engine optimization (SEO) in mind
- Include new or missing content
- Align with brand image and marketing efforts
- Decide on a timeline
If you would like advice on your current website, please feel free to contact us. We would love the opportunity to put what we have learned to work for you and your business.